Advanced Direct Response Editor Training DOWNLOAD

Take your editing skills to the next level with this advanced direct response editor training download. Learn the most up-to-date strategies and techniques to create compelling copy that engages readers and encourages them to take action.

MODULE 1
RACE OVERVIEW 📚

Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.





MODULE 2
DIRECT RESPONSE 101 🎯

2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response





MODULE 3
PRE-REQS TO VIDEO EDITING ✅

3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Creative Performance
3.4 – 5 Stages of Performance Ad Creative





MODULE 4
MENTAL MASTERING & CREATIVE STATES 🧠

4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor





MODULE 5
PRODUCT & CUSTOMER RESEARCH 🕵️

5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level





MODULE 6
AD CREATIVE PERFORMANCE 🎥

6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types





MODULE 7
ASSET MANAGEMENT 🗄️

7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream





MODULE 8
EDITING VIDEO ADS THAT SELL 💰

8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Editing Voice Overs
8.6 – Exporting Hook Variations





🎁 BONUS #1
LIVE TRAINING 🧑‍💻

How to Be a Better Editor in 2023
Important Update
Upcoming Templates
Q&A


🎁 BONUS #2
SCRIPTS, GUIDES & CHEAT SHEETS 👌

Copy & Paste our own video ad script templates we use every day at our creative agency.

This Advanced Direct Response Editor Training DOWNLOAD provides step-by-step instruction on writing advanced efficient direct response copy. Learn advanced techniques from an industry expert to craft powerful, persuasive copy that yields results. Get the skills you need to become a successful direct response editor.